Final Color Application & Typography
Bely Display is a serif typeface that has a sharp look while also playful with its oblique styling andvariations in weight. Accompanying Bely Display is Futura PT Bold. Futura next to Bely Display helps play up both types of face strengths.
Going forward the final color logo was a refinement of the monochromatic color iteration. Changesincluded darkening the shade of brown that was made in the iterations; the hue was shifted away from burgundy and moved closer to having a gray undertone.