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Animal Tracks

UI/UX Design
Project Overview
Design a digital map that gives visitors a personalized and efficient experience to move visitors from paper maps to a mobile zoo app
ROLE: UX Designer + Researcher

PROJECT LENGTH: March-May 2022

TOOLS: Figma and Illustrator
The objective of this project was to develop a mobile application that would serve as a digital replacement for traditional paper maps within the context of zoos. It was apparent that many visitors still preferred using paper maps, which presented a challenge in transitioning them to embrace digital alternatives. This challenge gained more significance with the onset of the COVID-19 pandemic, prompting a widespread shift towards contactless solutions. Creating a mobile app for zoos became a viable means of reducing physical contact while catering to the growing comfort levels of people attending public places.

Animal Tracks is an app that would serve as a map and a tool to help navigate the park in a more efficient way.